This is not
a wine
tasting.
It is self-discovery.
The FlavorDNA™ experience is a guided, hands-on, sensory journey for intimate groups. In one evening, your guests learn something true about themselves and leave knowing each other differently than when they arrived.
Most wine experiences
start with the wine.
Laveche starts with the person holding the glass.
Before your guests ever taste, Jenna and Chris introduce them to something most people have never considered: that flavor is not just what is in the glass. It is the product of everything your senses have ever encountered. Your biology. Your culture. Your earliest food memories. The way your brain has been quietly building a flavor world your entire life, entirely unique to you.
That context changes everything that happens next.
Inside a FlavorDNA™ experience.
The evening unfolds as a guided journey through the science of sensory perception and the very personal art of taste.
Your guests will explore how smell bypasses every other sense and goes directly to the brain’s emotional and memory centers, which is why a single aroma can transport someone instantly to a moment from childhood. They will discover how programming, culture, and biology shape a unique flavor profile in ways most people never realize, and they will begin to understand why two people at the same table, raised in the same house, can have completely different responses to the same glass of wine.
Then they taste. Not passively, but with intention.
Through a series of guided exercises, each guest maps their own sensory responses. Flavor strips reveal how differently each person perceives bitterness. Blind nose exercises separate what the eyes assume from what the senses actually detect. Structured tastings across acidity, tannin, body, and sugar help each person understand not just what they prefer, but why they prefer it.
By the end of the evening, every guest connects with their own FlavorDNA™ profile. Their own language for wine. Their own framework to use at any table, for the rest of their life.
The part nobody expects.
The sensory discovery is real. The science is sound. But what guests talk about afterward is almost always something else.
It is the moment one person smells something the person beside her cannot detect at all. The two colleagues who discover they share an uncommon flavor sensitivity neither knew they had. The guest who finally finds the words for a preference she has carried her whole life without being able to name it.
These are not wine moments.
They are connection moments.
And they happen reliably, in every group, because the FlavorDNA™ methodology creates the conditions for them.
Your guests come in curious. They leave genuinely seen.
A result
they will actually use.
Every guest walks away with something tangible and lasting.
Their personal FlavorDNA™ profile. The language to describe exactly what they enjoy and why. The confidence to choose wine in a restaurant, order for a group, or explore something new without deferring to whoever sounds most certain. A deeper relationship with the sensory experience of eating and drinking, and a clearer understanding of what makes their unique flavor profile entirely their own.
Not a certificate. Not a list. An applied practice they carry forward.
What to expect.
Each Laveche experience is designed around you, your guests, and your occasion.
Experiences host between 6 and 14 guests and run approximately 90 minutes. Every detail, from the wine selection to the sensory exercises to the pacing of the evening, is tailored to the group. Jenna and Chris bring everything needed. Your role is simply to gather the people.
Los Angeles based. Available for private residences, curated venues, and select locations beyond Southern California for the right occasion.
Ideal for: intimate birthday gatherings, close friend groups, bachelorette weekends, client dinners, leadership off-sites, and any occasion where the goal is genuine connection over something extraordinary.
Ready to bring this to your people.
Share your preferred date range, guest count, and location. A proposal will follow.
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